Talking about fashion and models: I produced our fashion issue photoshoot last week, and got to work with Gerhard Freidl and other great male models. Unfortunately I didn't shoot myself and "only" organised the whole thing. It was a hell lot of work, but I enjoyed every minute of it. It's great to work with people who are willing and able. In Austria, that's unfortunately not a standard, even when we shoot editorials.

It's so difficult to find good models here as well. I'll shoot Epanoui's FW09/10 image campaign and we had to see and test about 12 girls during a course of 3 weeks to finally find a good one. Eva and I worked through about 100 sedcards. It might now seem a lot to you now, but at one point you get blind and every face starts to look the same. So we are very happy to have found our perfect joice: [link] This is her during a very brief test, without hair and make up. What a face!! I always hunt girls who either look like Natalia Vodianova or, in this case, Kate Moss. Can't wait to finally shoot the thing in 2 weeks. It will be published for the fashion weeks in Paris, Vienna and Tokio. It's such a pleasure to work with Eva.

A good model makes your picture, really.

The difficult thing about finding good girls in Vienna is, that the few good ones are seen all the time. Ads, editorials, art projects. But when you do an image campaign for an upcoming designer, you want a fresh face. One that you associate with the label at once, and not with a thousand other things you've seen and half-forgotten.